Hi! I’m Natasha McEachron, a New York City based marketing professional.
I took Advertising 101 during my first semester of college and completely fell in love with its combination of creative design and strategy. I went on to choose advertising as my major and took several marketing and business classes. Using the skills that I was learning in class, I began working on freelance design projects for family members, friends, and small businesses.
After graduation I spent four years at a media company as a Marketing Research Analyst and gained valuable experience in identifying product benefits and positioning products competitively. During this time I also officially launched a one-person graphic and web design company where I completed projects for non-profits and small businesses.
My exposure to analytics and the ever-changing web sparked my interest in digital and social media marketing. My most recent position primarily focused on this area of marketing and allowed me to continue learning and developing my skills.
Blogger | May 2012 – Present
Create original content (blog posts, photographs, podcasts, etc.), curate relevant content from other web sources, and manage social media updates.
DAVID S. FELDMAN, MD
Marketing Manager | August 2013 – August 2014
Identified opportunities to build awareness of the practice, continuously optimized the company’s website, and managed social media account updates.
NATASHA N. MCEACHRON, LLC
Freelance Graphic Designer | August 2008 – February 2013
Collaborated with clients to understand their goals, formulated creative briefs and strategies, and took ownership of graphic design projects from concept through completion.
CLEAR CHANNEL COMMUNICATIONS (METRO TRAFFIC)
Marketing Research Analyst | October 2007 – October 2011
Analyzed and evaluated key market statistics and trends to identify and validate the benefits of the company’s radio and digital products.
SONY MUSIC ENTERTAINMENT
Graphic Design Intern | January 2007 – May 2007
Supported promotional efforts with marketing materials and contacted stores in the local marketing region to maintain relationships and gather feedback on in-store marketing initiatives
Adobe Creative Suite (Acrobat, Bridge, Dreamweaver, Fireworks, Illustrator, InDesign, Photoshop, & Premiere); Audacity; comScore; CSS; Google Adwords, Analytics, & Tag Manager; HTML; Salesforce; Windows Movie Maker
Google Apps: Calendar, Drive, & Gmail; Microsoft Office: Excel, Outlook, PowerPoint, & Word
Arbitron, GfK MRI, Kantar Media, Nielsen, Scarborough
Facebook, Foursquare, Flickr, Google Plus, Hootsuite, Instagram, LinkedIn, MailChimp, Pinterest, SlideShare,Tumblr, Twitter, WordPress, YouTube
Bachelor of Science, Advertising, New York Institute of Technology | 2007
Certificate, Digital & Graphic Design Production, New York University | 2009