Brand Case Study: Brooks Brothers

Established in 1818 in New York City, Brooks Brothers is the oldest men’s clothing brand in the United States. Founder Henry Sands Brooks defined Brooks Brothers guiding principle as: “To make and deal only in merchandise of the best quality, to sell it at a fair profit only and to deal only with those who seek and are capable of appreciating such merchandise.” Brooks Brothers is famous for introducing ready-to-wear suits to America and also for creating the classic polo button-down shirt. The company opened its current NYC flagship store which is located at 346 Madison Avenue in 1915.


4 Things to Consider Before Beginning a Design Project

You might be surprised to know that in many cases, research and preparation can take up the majority of time spent on a project. Doing a bit of preliminary research and preparation can save you quite a bit of time and money while also making the graphic designers that you contact very happy. Here’s a short list of questions you might want to think about before beginning a design project.


My Views on Social Media Networks

I was having a discussion with someone on LinkedIn and was asked for my opinion on a few of the major social networks. I’m still learning about social media marketing but these are my observations based on what I currently know and have experienced.


4 Social Media Marketing Efficiency Tips & Examples

Blogging and social media marketing can be time consuming, especially if you’re a one-person company. I simply don’t have the time to devote large amounts of my day to being active on networks or blogging. As a result, I try to find ways to be efficient and have found doing things in bulk and automating the mundane parts of my social media efforts to be really helpful.


New Work: Schweet Life Brand Identity

I’m a stickler for organization and simplicity and some features of the blog were really starting to bug me. It was becoming increasingly apparent that instead of just having separate categories, it would be more effective to have separate websites for my graphic design and photography work. As a result, I decided to establish a separate identity and website for my photography portfolio.


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