Book Review: The Zen of Social Media Marketing (2010 Edition)

Social media marketing is increasingly becoming my primary method for promoting my company. I am active on a few social media networks and have been for a few years now. However, I consider myself to be an advanced newbie so I’m always on the lookout for new resources (books, blogs, etc.) that offer tips and advice. A few months back I heard about Shama Hyder Kabani’s book: “The Zen of Social Media Marketing” (2010) and decided to check it out.


Networking Events (in NYC)

In 2010 I decided that I needed to start attending local networking events. I searched the internet and found a few resources for joining groups and attending events. I recently shared some networking resources with a friend and figured I would pass along the list. If you’re looking for networking events to attend, these resources and groups might be worth checking out.


Branding Case Study: Audi

In 1899 August Horch established A. Horch & Cie in Cologne, Germany and the company released its first car in 1901. Within less than five years the company’s success necessitated an issuance of shares to finance its expansion. Following a dispute with the supervisory board Horch left the company to start a second car company. However, he lost a legal dispute over his ability to use “Horch” in the new company’s name so as an alternative renamed the company “Audi”, the Latin translation of his name which means “hark” or “listen”.


27 Creative & Business Development Resources

I knock about the internet quite a bit and read articles about design, photography, business, and a variety of other topics. This is a list of some articles that I’ve saved with the intent of reading or re-reading at a later date. I hope you find at least a few of them useful.


Lindt: A Brand Built on Chocolate, Truffles & Excellence

Lindt is regarded as a luxury chocolate brand enjoyed by or gifted to people who are passionate about chocolate. Here is a case study of the current Lindt brand identity.


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