Brand Case Study: Brooks Brothers

Published on July 16th, 2012 by Natasha McEachron

Established in 1818 in New York City, Brooks Brothers is the oldest men’s clothing brand in the United States. Founder Henry Sands Brooks defined Brooks Brothers guiding principle as: “To make and deal only in merchandise of the best quality, to sell it at a fair profit only and to deal only with those who seek and are capable of appreciating such merchandise.” Brooks Brothers is famous for introducing ready-to-wear suits to America and also for creating the classic polo button-down shirt. The company opened its current NYC flagship store which is located at 346 Madison Avenue in 1915.

Source: BrooksBrothers.com

Brooks Brothers’ distinct yacht/country club preppy feel is consistent across their store displays, website, and social media profiles. (The store display photos shown below were taken at the Madison Avenue flagship store.)

Brooks Brothers Store Signage