The Brand Gap

“The Brand Gap: How to Bridge the Business Between Business Strategy & Design” is a book by Marty Neumeier, President of Neutron, LLC which primarily focuses on how companies can take steps to connect the creative and strategic facets of their brand to achieve greater success. The book is a very quick read and a bit like an expanded version of the popular “The Brand Gap” presentation. The book might be useful for people that are either unfamiliar with branding or familiar with only one side of branding (design or strategy).

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