The Brand Gap

    • Published on October 3rd, 2011

“The Brand Gap: How to Bridge the Business Between Business Strategy & Design” is a book by Marty Neumeier which primarily focuses on how companies can take steps to connect the creative and strategic facets of their brand to achieve greater success.

BrandSimple Book Review

    • Published on September 26th, 2011

“BrandSimple: How the Best Brands Keep it Simple and Succeed” by Allen P Adamson is a book about branding which can help readers understand branding theory and take steps towards creating or refining their company’s brand.

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