Book Review: The Zen of Social Media Marketing (2010 Edition)

    • Published on May 9th, 2012

Social media marketing is increasingly becoming my primary method for promoting my company. I am active on a few social media networks and have been for a few years now. However, I consider myself to be an advanced newbie so I’m always on the lookout for new resources (books, blogs, etc.) that offer tips and advice. A few months back I heard about Shama Hyder Kabani’s book: “The Zen of Social Media Marketing” (2010) and decided to check it out.

Book Review: Designing Brand Identity

    • Published on March 20th, 2012

Do you lie awake at night trying to wrap your mind around the differences between “branding” and “brand”? Or maybe you need help explaining the differences and creation process to others? (I’m going to assume that you replied with an emphatic “Yes!”.) Then “Designing Brand Identity” by Alina Wheeler would be perfect for you.

Book Review: Stationery Design Now!

    • Published on February 21st, 2012

Stationery Design Now! is a collection of 350 stationery and identity designs by many design firms for a variety of companies from around the world. After reading Stationery Design Now! I think it should be added to the reference library of any designer or marketer but it’s also worth reading at least once for entrepreneurs, managers, etc. The book contains a lot of inspirational examples of how brand identities can be extended to and create a real impact on stationery (and other materials) that might otherwise be taken for granted.