Jaguar Marketing Research & Brand Perception

Jaguar Marketing Research Appendix (PDF)

Challenge & Solution

As part of a group marketing research assignment, three classmates and I chose to study perception of the Jaguar brand in the Gay, Lesbian, Bisexual, & Transgender (GLBT) community. We collectively designed the surveys; I specifically compiled and analyzed the data and created the presentation.


Marketing Research

Note this was a class project and was not completed on behalf of Jaguar. The Jaguar name and logo are trademarks of Jaguar Cars, Ltd.

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