Branding Case Study: Audi

    • Published on April 10th, 2012

In 1899 August Horch established A. Horch & Cie in Cologne, Germany and the company released its first car in 1901. Within less than five years the company’s success necessitated an issuance of shares to finance its expansion. Following a dispute with the supervisory board Horch left the company to start a second car company. However, he lost a legal dispute over his ability to use “Horch” in the new company’s name so as an alternative renamed the company “Audi”, the Latin translation of his name which means “hark” or “listen”.

Email Marketing & Newsletter Resources

    • Published on March 6th, 2012

Resources for creating and distributing your own email marketing campaign. While you’re at it, you can also signup to receive my monthly newsletter.