Brand Case Study: Brooks Brothers

Established in 1818 in New York City, Brooks Brothers is the oldest men’s clothing brand in the United States. Founder Henry Sands Brooks defined Brooks Brothers guiding principle as: “To make and deal only in merchandise of the best quality, to sell it at a fair profit only and to deal only with those who seek and are capable of appreciating such merchandise.” Brooks Brothers is famous for introducing ready-to-wear suits to America and also for creating the classic polo button-down shirt. The company opened its current NYC flagship store which is located at 346 Madison Avenue in 1915.