Book Review: Designing Brand Identity

Do you lie awake at night trying to wrap your mind around the differences between “branding” and “brand”? Or maybe you need help explaining the differences and creation process to others? (I’m going to assume that you replied with an emphatic “Yes!”.) Then “Designing Brand Identity” by Alina Wheeler would be perfect for you.

Book Review: Stationery Design Now!

Stationery Design Now! is a collection of 350 stationery and identity designs by many design firms for a variety of companies from around the world. After reading Stationery Design Now! I think it should be added to the reference library of any designer or marketer but it’s also worth reading at least once for entrepreneurs, managers, etc. The book contains a lot of inspirational examples of how brand identities can be extended to and create a real impact on stationery (and other materials) that might otherwise be taken for granted.

Interview with Rachel DeAlto of FlipMe

A few weeks back at a networking event I was exchanging cards with a few other entrepreneurs when one of the ladies handed me a card. At first glance it seemed to simply be a nicely designed feminine black, purple, and white card. However, upon closer inspection it became clear that this wasn’t an ordinary business card. It turns out that the woman with whom I was speaking was Rachel DeAlto, Founder of FlipMe.

The D’Angelos Christmas Card

The D’Angelos had a lovely photography taken by a photographer and they wanted to incorporate the photo into a holiday card that could be mailed to family members and clients.

ARCHIVE Promo Poster

Promotional posters aimed at increasing awareness and motivating college students to become involved.