My Views on Social Media Networks

    • Published on June 13th, 2012

I was having a discussion with someone on LinkedIn and was asked for my opinion on a few of the major social networks. I’m still learning about social media marketing but these are my observations based on what I currently know and have experienced.

4 Social Media Marketing Efficiency Tips & Examples

    • Published on June 6th, 2012

Blogging and social media marketing can be time consuming, especially if you’re a one-person company. I simply don’t have the time to devote large amounts of my day to being active on networks or blogging. As a result, I try to find ways to be efficient and have found doing things in bulk and automating the mundane parts of my social media efforts to be really helpful.

Book Review: The Zen of Social Media Marketing (2010 Edition)

    • Published on May 9th, 2012

Social media marketing is increasingly becoming my primary method for promoting my company. I am active on a few social media networks and have been for a few years now. However, I consider myself to be an advanced newbie so I’m always on the lookout for new resources (books, blogs, etc.) that offer tips and advice. A few months back I heard about Shama Hyder Kabani’s book: “The Zen of Social Media Marketing” (2010) and decided to check it out.

The Brand Gap

    • Published on October 3rd, 2011

“The Brand Gap: How to Bridge the Business Between Business Strategy & Design” is a book by Marty Neumeier which primarily focuses on how companies can take steps to connect the creative and strategic facets of their brand to achieve greater success.

BrandSimple Book Review

    • Published on September 26th, 2011

“BrandSimple: How the Best Brands Keep it Simple and Succeed” by Allen P Adamson is a book about branding which can help readers understand branding theory and take steps towards creating or refining their company’s brand.

« Older Entries