Book Review: The Zen of Social Media Marketing (2010 Edition)

    • Published on May 9th, 2012

Social media marketing is increasingly becoming my primary method for promoting my company. I am active on a few social media networks and have been for a few years now. However, I consider myself to be an advanced newbie so I’m always on the lookout for new resources (books, blogs, etc.) that offer tips and advice. A few months back I heard about Shama Hyder Kabani’s book: “The Zen of Social Media Marketing” (2010) and decided to check it out.

Book Review: Stationery Design Now!

    • Published on February 21st, 2012

Stationery Design Now! is a collection of 350 stationery and identity designs by many design firms for a variety of companies from around the world. After reading Stationery Design Now! I think it should be added to the reference library of any designer or marketer but it’s also worth reading at least once for entrepreneurs, managers, etc. The book contains a lot of inspirational examples of how brand identities can be extended to and create a real impact on stationery (and other materials) that might otherwise be taken for granted.

The Brand Gap

    • Published on October 3rd, 2011

“The Brand Gap: How to Bridge the Business Between Business Strategy & Design” is a book by Marty Neumeier which primarily focuses on how companies can take steps to connect the creative and strategic facets of their brand to achieve greater success.

BrandSimple Book Review

    • Published on September 26th, 2011

“BrandSimple: How the Best Brands Keep it Simple and Succeed” by Allen P Adamson is a book about branding which can help readers understand branding theory and take steps towards creating or refining their company’s brand.