New Work: Schweet Life Brand Identity

Published on May 29th, 2012

I’m a stickler for organization and simplicity and some features of the blog were really starting to bug me. It was becoming increasingly apparent that instead of just having separate categories, it would be more effective to have separate websites for my graphic design and photography work. As a result, I decided to establish a separate identity and website for my photography portfolio.

Category: Graphic Design |
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The Brand Gap

Published on October 3rd, 2011

“The Brand Gap: How to Bridge the Business Between Business Strategy & Design” is a book by Marty Neumeier which primarily focuses on how companies can take steps to connect the creative and strategic facets of their brand to achieve greater success.

Category: Branding |
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BrandSimple Book Review

Published on September 26th, 2011

“BrandSimple: How the Best Brands Keep it Simple and Succeed” by Allen P Adamson is a book about branding which can help readers understand branding theory and take steps towards creating or refining their company’s brand.

Category: Branding |
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ProductCamp NYC 2010

Published on December 6th, 2010

On November 6, 2010, I attended ProductCamp NYC 2010 at Microsoft’s New York Office. The event was hosted by The New York Product Management Association and The Product Development and Management Association (NY Metro Chapter).