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Challenge
During my senior year of college I took an Advertising Copywriting class. Each student was required to select a household project for a semester long project where we would research the product and its competitors, formulate a copy strategy, create and conduct a survey for primary research data, and combine these elements to create a multimedia ad campaign.
Solution
Tylenol Multimedia Ad Campaign & Brand Management Case Study
Delivered
Secondary research, primary research (survey),and multimedia advertising campaign (three print ads, radio ad copy, and television ad copy)
Note this was a class project and was not completed on behalf of Tylenol or Children’s Tylenol. The Tylenol name and logo are trademarks of McNeil Consumer Healthcare.