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New Work: Schweet Life Brand Identity
I’m a stickler for organization and simplicity and some features of the blog were really starting to bug me. It was becoming increasingly apparent that instead of just having separate categories, it would be more effective to have separate websites for my graphic design and photography work. As a result, I decided to establish a separate identity and website for my photography portfolio.
Branding Case Study: Audi
In 1899 August Horch established A. Horch & Cie in Cologne, Germany and the company released its first car in 1901. Within less than five years the company’s success necessitated an issuance of shares to finance its expansion. Following a dispute with the supervisory board Horch left the company to start a second car company. However, he lost a legal dispute over his ability to use “Horch” in the new company’s name so as an alternative renamed the company “Audi”, the Latin translation of his name which means “hark” or “listen”.
Cupcakes?
I wanted to practice shooting something in my newly handmade lightbox so I baked some cupcakes at home and made a valiant effort to frost them in a semi-decent manner. I shot the photos with a simple table-top setup using a handmade light tent and lamp. The cupcakes got me thinking…
Book Review: Designing Brand Identity
Do you lie awake at night trying to wrap your mind around the differences between “branding” and “brand”? Or maybe you need help explaining the differences and creation process to others? (I’m going to assume that you replied with an emphatic “Yes!”.) Then “Designing Brand Identity” by Alina Wheeler would be perfect for you.
Book Review: Stationery Design Now!
Stationery Design Now! is a collection of 350 stationery and identity designs by many design firms for a variety of companies from around the world. After reading Stationery Design Now! I think it should be added to the reference library of any designer or marketer but it’s also worth reading at least once for entrepreneurs, managers, etc. The book contains a lot of inspirational examples of how brand identities can be extended to and create a real impact on stationery (and other materials) that might otherwise be taken for granted.