Brand Case Study: Brooks Brothers

    • Published on July 16th, 2012

Established in 1818 in New York City, Brooks Brothers is the oldest men’s clothing brand in the United States. Founder Henry Sands Brooks defined Brooks Brothers guiding principle as: “To make and deal only in merchandise of the best quality, to sell it at a fair profit only and to deal only with those who seek and are capable of appreciating such merchandise.” Brooks Brothers is famous for introducing ready-to-wear suits to America and also for creating the classic polo button-down shirt. The company opened its current NYC flagship store which is located at 346 Madison Avenue in 1915.

New Work: Schweet Life Brand Identity

    • Published on May 29th, 2012

I’m a stickler for organization and simplicity and some features of the blog were really starting to bug me. It was becoming increasingly apparent that instead of just having separate categories, it would be more effective to have separate websites for my graphic design and photography work. As a result, I decided to establish a separate identity and website for my photography portfolio.

Branding Case Study: Audi

    • Published on April 10th, 2012

In 1899 August Horch established A. Horch & Cie in Cologne, Germany and the company released its first car in 1901. Within less than five years the company’s success necessitated an issuance of shares to finance its expansion. Following a dispute with the supervisory board Horch left the company to start a second car company. However, he lost a legal dispute over his ability to use “Horch” in the new company’s name so as an alternative renamed the company “Audi”, the Latin translation of his name which means “hark” or “listen”.

Lindt: A Brand Built on Chocolate, Truffles & Excellence

    • Published on March 27th, 2012

Lindt is regarded as a luxury chocolate brand enjoyed by or gifted to people who are passionate about chocolate. Here is a case study of the current Lindt brand identity.

Book Review: Designing Brand Identity

    • Published on March 20th, 2012

Do you lie awake at night trying to wrap your mind around the differences between “branding” and “brand”? Or maybe you need help explaining the differences and creation process to others? (I’m going to assume that you replied with an emphatic “Yes!”.) Then “Designing Brand Identity” by Alina Wheeler would be perfect for you.

« Older Entries